DesksMarketing

Know what brought each customer in.

The Marketing desk holds the things that bring people in: the lead form on your website, the QR code in the window, the link page in your bio and the reviews customers agree to share. Analytics tells you what each one led to.

Home reads new leads and this month’s testimonials and feedback. Its Reach instrument compares 30 days of page views, shop orders and code opens with the 30 days before.

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The Marketing desk: Home with the Reach instrument comparing page views, shop orders, code opens and testimonials with the previous 30 days, new leads and feedback this month, and Leads, Reviews & feedback, Links & hours, Contact cards, Surveys & polls, Forms, Websites, Widgets, QR codes and Analytics in its menu. — The Marketing desk Home · example records

The Marketing desk on a phone, with the Reach instrument and the Leads, Reviews & feedback and Links & hours pages. — The same desk on a phone.

Home shows: New leads, testimonials and feedback this month, and the Reach instrument
Starts with: Leads
Reviews & feedback
Links & hours
Contact cards
Surveys & polls
Forms
Websites
Widgets
QR codes
Analytics
For: Owners and marketers who publish, print and measure.

QR codes

Print a code once. Change where it leads later.

A code can lead to a widget, a page on your website, a web page, a file, a place, a colleague’s card or an app, and you can change that destination after printing. Every code lives on your installation: no outside link shortener, and nothing kept about the person who scans.

Make and print QR codes

The QR codes page with All, Widgets and Sets tabs, a set folded open below its row, and each code’s channel, opens and results.

QR studio

Style codes in your brand, or make 500 at once.

One installation style sets the colours, module and corner shapes, an optional logo and a frame with a short call to action. Pepper refuses a style that could fail to scan. A set makes up to 500 codes from a numbered pattern or a CSV file, with A4 label sheets and a ZIP of SVG and PNG files.

Style your codes and make sets

Leads and forms

Collect leads from your website.

Build a form with the Lead target and put it on your website, in a widget or at its own address. Each response arrives in the leads inbox with its source and assignee, ready to qualify on the Sales desk.

Build a form for your business

A lead form with aligned source and assignee controls.

Reviews, links and surveys

Publish the small pages customers look for.

Request a testimonial and publish only the words the customer consents to share. Put your links, locations and opening hours on one page. Ask a question with a survey or a poll and report each question. Every page has its own address and prints as a QR code.

Request testimonials and feedback

An approved fictional testimonial with its Sample label. — A testimonial, published with the customer’s consent.

A fictional studio location showing its hours and directions control. — Locations and hours on one page.

An open survey with required and optional questions. — A survey with versioned questions.

Contact cards

Give the team one card standard.

Set which fields a card shows, the layout, the accent colour, the logo and a shared button. Each person still publishes their own card and copies an email signature. Cards at work compares opens, saved contacts and taps per person, with a team total and a CSV export.

Set a card standard

Card standard with Shown, Hidden and Not offered for each field, the Classic, Centred and Split layouts and a live card preview.

Websites

Fix the search details of each page.

Every website page derives its search title, description and share image, and you can change them. Analytics names the page with the most search arrivals that still has a detail to fix, and opens the editor at that field.

Set search and sharing

Search and sharing with the Editions page preview, search title, description, visibility control and generated share image.

Analytics

Compare the codes, sets and links that bring people in.

The placements report puts the set with the most paid orders first, names the codes in each set that nobody scanned yet and gives results per 100 opens. Open a figure to see the records behind it, within your access.

Compare QR codes and sets

Placements in Analytics: the set with the most paid orders first, each set’s codes not scanned yet, and single codes with their opens and quote requests.

Campaign links

Name each campaign and follow it to the money.

An optional UTM builder names the campaign, source and medium of a link. Trace explicitly linked leads, accepted quotes, invoiced revenue and recorded payments by source, with first and last touch kept separate and money shown per currency.

Read website, shop and widget insights

The optional UTM builder with editable campaign, source and medium labels.

The limits stay visible

What this desk does not do.

Every desk works on the same customers, documents and files. Switch desks in the top bar and the records stay where they are.

Audience measurement starts off. When it is on, counts are requests, not people, and Pepper does not identify anonymous visitors across page loads.
Wi-Fi and contact codes hold their content and cannot change after printing. Scans of outside destinations count once at the redirect and show source unknown in records.
Pepper sends nothing to third parties for measurement and uses no outside link shortener.

Who gets this desk

Owners and admins have every desk. They give each role or person the desks they need and can rename this desk or arrange its pages. Below Admin, a desk also limits what a person can open, even through a saved link or an AI client.

Give a role or person their desks

Open the Marketing desk in the demo.

The read-only demo opens as an Owner with every desk. Choose Marketing in the top bar and read its Home with example records.

Open the read-only demo See pricing and what’s included Read the desks guide